Potential GED students and GED graduates
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The Goal |
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In partnership with Kentucky Adult Education, the college access initiative will target approximately 800,000 Kentucky adults without a high school diploma or GED to encourage them to earn their GED. The initiative will also target approximately 9,500 Kentucky adults with a GED who are not currently enrolled in college to encourage them to transition to college to earn a bachelor's degree.
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The Strategy |
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To better define the most effective messages for this audience, KYAE conducted a survey of GED graduates in spring 2007 to learn about their perceptions and barriers related to entering college. These findings will inform the development of outreach activities for this audience.
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