Middle and High School Students
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The Goal |
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KnowHow2GOKy focuses primarily on encouraging middle and high school students to take a rigorous curriculum in high school and enroll in college upon graduation. Outreach efforts also target their parents and/or mentors to stay involved in their child’s academic life and help them plan early for college.
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The Strategy |
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Using free creative resources from the national “KnowHow2Go” outreach initiative, efforts include a Web site, direct mail, print and statewide TV and radio ads. Outreach messages and materials will be distributed through a coordinated grassroots network, the Kentucky College Access Network, a partnership between CPE and the Prichard Committee for Academic Excellence funded by Lumina Foundation for Education.
Through the sponsorship of the Kentucky Broadcasters Association's Partners in Education Program, statewide TV and radio ads began circulation May 2008.TV and radio ads will be distributed through a partnership with the
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